Think Like a
Black Sheep
Unlock Your Inner Superpower and Break Free from the Crowd
By Aaron Poynton
Foreword by Bonniejean Alford, 2022 Higher Educator of the Year
Question assumptions. Recognize bias.
Make decisions on your own terms.

Independent thinking starts here
Read it. Listen to it. Make it your own.
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On the page or in your headphones, explore the ideas behind better, more independent decisions.
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A different way to think. A new way to listen.
Listen to
Think Like a Black Sheep.
The unabridged audiobook by Aaron Poynton brings the book’s exploration of independent thought into your day. Narrated by B. T. Benner.
The ideas inside
Think with more intention.
Examine the forces that shape your judgment, then decide what deserves your trust.
Recognize your biases.
Explore how mental shortcuts and selective attention can influence what you notice, believe, and decide.
Question assumptions.
Look more closely at accepted wisdom, statistics, and the authority behind the claims you encounter.
Choose your own direction.
Consider the pressure to conform and build the confidence to make thoughtful, independent choices.
Praise for the book
Perspectives worth hearing.
Think Like a Black Sheep offers an exploration of the importance of independent thought and resilience in the pursuit of better decision-making. Poynton eloquently demonstrates how challenging conventional wisdom can lead to more effective strategies and outcomes, especially in times of crisis. This book is an essential read for anyone committed to scientific integrity and innovative solutions.
In Think Like a Black Sheep, Poynton masterfully delves into the power of critical thinking and the courage to defy the norm. This book is a vital thought guide for those who seek to transcend traditional boundaries and forge their own path. As someone who has dedicated a career to exploring new frontiers, I highly recommend this inspiring and thought-provoking read.
Aaron Poynton’s Think Like a Black Sheep is a crucial read for those striving to understand the intricate interplay of power and influence in our world. Through his in-depth exploration, including our discussions on technology and AI, Poynton empowers readers to reclaim their independent thought. This book is a necessary tool for anyone committed to navigating and challenging the complex systems that shape our reality
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Think Like a Black Sheep critiques the pervasive culture of blind conformity that dominates modern society. It delves into the mechanisms by which media, education, government, and corporations influence public perception and behavior, urging readers to think independently and critically. By challenging accepted norms and questioning established power structures, the book empowers individuals to embrace their unique perspectives and live better lives.
Numbers don’t lie, except when they do. Every day, people use statistics to misrepresent reality. Think Like a Black Sheep is an important incitement to think independently, even when it’s easier just to trust the first data you’re given.
Aaron Poynton has crafted an essential guide for anyone seeking to live beyond the boundaries of conformity. A vibrant call to action to live authentically and boldly.
The mastery in which Poynton delivers insights to elevate one’s ability to embrace the power of individual thought and action aided in a meaningful read. The challenge to address biases and perception, along with the details for actions to move forward for better leading is one I enjoyed. Delving into his background and experience to cement the wisdom shared furthered my appreciation to this penned excellence. Finding myself revisiting parts of this book, it is a bookshelf copy for me knowing the application of insights tool one for tangible impact. For the avid and novice reader, this is one worth the time spent and may aid in elevating those who seek to lead and inspire.
A brilliantly written reminder that our quirks and differences are not just to be accepted but celebrated. Poynton’s work is a beacon of empowerment.
Aaron Poynton’s book is a treasure trove of insights for those ready to defy convention and lead with their unique light. It’s a roadmap to living a life less ordinary

Meet the author
Aaron Poynton
Aaron Poynton is an entrepreneur, author, AI executive, and former U.S. Army officer. He serves as Executive Director of the American Society for Artificial Intelligence and Chief Revenue Officer of Applied General Intelligence.
His work across business, technology, and public service informs a central question in Think Like a Black Sheep: how do we make better decisions without simply following the crowd?
About the book
A few answers.
What is Think Like a Black Sheep about?
It explores independent thinking, recognizing cognitive bias, and challenging assumptions, including how social pressure and authority can influence decisions.
Who wrote Think Like a Black Sheep?
Aaron Poynton wrote the book, with a foreword by Bonniejean Alford, 2022 Higher Educator of the Year. Meet the author.
Is an audiobook available?
Yes. The unabridged audiobook is available on Audible. You can also listen to a sample on OverDrive.
Which formats are available?
Paperback, hardcover, ebook, and audiobook. Choose your format.