Aaron Poynton embodies the essence of innovative and nonconformist thinking. His career began in the U.S. Army specializing in Civil Affairs and Psychological Operations, where he gained firsthand insights into how people are influenced by the “shepherds,” as he labels them in newest book, Think Like a Black Sheep. Transitioning this knowledge to spearheading high-impact strategic marketing initiatives and advising on political campaigns, Aaron seamlessly moved into the tech industry and global business leadership, continually pushing the boundaries of conventional thinking.

A successful entrepreneur, Aaron founded and led several thriving businesses, always seizing opportunities. His 2021 anthology, PPE Wars: What COVID Taught Me About Business, featured in Success Mindsets: How Top Entrepreneurs Succeed in Business and Life, became #1 Amazon Non-fiction and a USA Today and Wall Street Journal best seller. It vividly recounts the high-stakes challenges and strategic maneuvers that defined his entrepreneurial journey to race PPE and medical supplies to the front lines of the COVID-19 pandemic. 

Aaron’s career delves into the importance of independent thinking and decision-making, and the courage to question and challenge the status quo in an era dominated by pervasive influences from big government, big tech, media, and corporations. With advanced degrees in business, law, and political science from prestigious institutions like Duke, the London School of Economics, and Harvard, Aaron seamlessly blends academic rigor with practical experience. As a Fulbright Specialist, bestselling author, and a respected member of the Forbes Business Council, he brings a unique and authoritative voice to every endeavor.

Aaron’s global perspective and ability to navigate complex business landscapes set him apart as a true pioneer. His innovative approach challenges the status quo, making him a dynamic force in entrepreneurship and an inspiring figure for those who dare to think differently.